Brand Campaign | Adjusted to You – Paid Media Creative

Brand campaign focused on personalization and relevance, designed to meet consumers where they are through flexible, performance-driven creative.

Adjusted to You was developed as a brand campaign designed to highlight the personalized nature of chiropractic care at The Joint. The work focused on creating relatable, adaptable storytelling that could flex across audiences, formats, and paid media placements while maintaining a consistent brand voice.

I partnered closely with an external agency to guide creative direction, ensuring scripts, tone, pacing, and music aligned with brand strategy and performed effectively across paid channels.

My Role

• Creative direction and brand alignment

• Script and narrative feedback

• Music and tone guidance

• Direction of paid media asset variations and cutdowns

• Creative partnership with agency and media teams