CREATIVE DIRECTION | Playboy X Yandy's "Choose Your Sexy" Campaign
Campaign strategy, execution, and creative direction for Playboy X Yandy Choose Your Sexy campaign. Directed a photography team, copy writer, and in-house team of designers in the creation and production of campaign content for email, social media, print, on-site experiences, and collection and look book page for yandy.com contributing to a 25% sell-through rate in the first month.
Additionally, assisted the V.P of Merchandising in the ideation of private label accessories.
Overview
Private Label Accessories
Worked with merchandising and vendors on the creation of two private label accessories in two color-ways.
Instagram Stories
Directed creative content for 6 days of countdown leading to email acquisition and the Madlibs experience.
Influencer Gifting
Directed the creation of printed madlibs for influencer gifting packages.
