CREATIVE DIRECTION | Playboy X Yandy's "The Speakeasy" Campaign

Campaign strategy, execution, and art direction for Playboy X Yandy’s Speakeasy campaign. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.

Overview

Email Campaigns

The launch email for this campaign saw the highest click-through-rate at 1.53% and the second highest conversion rate at 1.03% during the week of the launch.

Look Book Experience

The look book contributed a 31% sell-through within the first month of the campaign.

To see the Countdown Experience, click on the previous post below.