EXPERIENCE DESIGN | YANDY'S D.I.Y. COSTUME SHOP
Worked with photography, product development and merchandising teams to design and art direct Yandy’s D.I.Y. Costume Shop which increased sales of accessories during the Halloween season for the 2 years it ran before changing platforms. As well as led the creative team in marketing the experience.
Additionally, the new creative direction for 2020 increased revenue year over year in the email marketing channel by 23%.
Landing Page
Individual D.I.Y Category Experience
Marketing Elements
Launch email
Instagram story series
Prototype
Desktop experience
Mobile experience
Email Newsletters | Spiritual Gangster Spring
Email marketing materials designed for Spiritual Gangster.
Email Newsletters | Spiritual Gangster Spring
Email marketing materials designed for Spiritual Gangster.
Email Newsletters | Spiritual Gangster Summer
Email marketing materials designed for Spiritual Gangster.
Email Newsletters | Spiritual Gangster Summer
Email marketing materials designed for Spiritual Gangster.
