ART DIRECTION | Yandy Evergreen Editorials
Creative Direction & Styling: Julianna Frushour
Styling Assist: Design D’Amore
Photographer: Sandy Goldstein
Hair and Makeup: Allison Pynn
CREATIVE DIRECTION | Yandy's "The Pink Room" Campaign
Campaign strategy, execution, and art direction for Yandy’s “The Pink Room” campaign during the Valentine’s Day season. Included stills and motion for email, social media, event activations & yandy.com categories and gift guides.
Overview
Email Campaigns
This seasonal campaign saw a YoY increase in it’s email channel of 11.24%.
Package Insert
Over $71k net. revenue with an AOV of $100+.
ART DIRECTION | YANDY'S So Fresh and So Spring Campaign
Provided photographic art direction for Yandy’s “So Fresh and So Spring” campaign. Included both stills and motion for email, social media, and yandy.com.
Photographer: Brittany Gentile
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
Lookbook
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: GIRL CRUSH
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: SUGAR FEMME
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: CLASSIC GLAM
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: BAD B*TCH
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | “Once Upon a Time” BRA LINE BY YANDY
Provided photographic art direction for Yandy’s “Once Upon A Time” bra collection campaign. Included both stills and motion for email, social media, and Yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | “Girl on Fire” Festival Collection BY YANDY
Provided photographic art direction for Yandy’s Burning Man inspired “Girl on Fire” festival campaign campaign. Included both stills and motion for email, social media & yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Lizzie Rose
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn & Cristina Jaramillo
ART DIRECTION | “Stay Cool, Girl” Bra line by Yandy
Provided art direction and design for Yandy’s “Stay Cool, Girl” bra collection campaign. Included both stills and motion for social media & Yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Michelle Herrick
Videographer: Brittany Gentile
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
