Creative Director

Julianna (Frushour) Spriggs - Art Director

Julianna Spriggs (formerly Frushour) is a Marketing Manager who directs creative editorial campaigns and produces on-model product photoshoots. She manages marketing campaigns through full-life cycle; leads teams in orchestrating content, narrative, and creative in an e-commerce environments.

Compositing | Yandy Zodiac Lingerie Collection

Provided photography and set direction for Yandy’s Zodiac Lingerie collection. Included stills for social media & Yandy.com.

Styling + Set Design: Julianna Frushour

Photographer: Shane Baker Studios
Hair and Makeup: Allison Pynn & Cristina Jaramillo

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For this lingerie campaign; I directed 4 models, a team of hair and makeup artists, stylists, and a photographer and videographer. Once everything was set and the models were ready, we photographed each model separately, taking care to show the personality of the sign — it was a Zodiac shoot after all. After product images we switched to the group photo where it all started to come together and then it was back to hair and makeup for the models. The day went on with 3 sets like this. 

See the individual images here.

It takes a lot of preplanning to do a shoot like this and a lot of post work as well. Have a look below into some of what it took to pull this all together.

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After

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BEFORE

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AFTER

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BEFORE

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AFTER

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BEFORE

 

Compositing

Below are steps to layering in different pieces from other photos to get the right body poses and expressions.

 
Pick your base image. In this case it was the best position for the girl on the ground.

Pick your base image. In this case it was the best position for the girl on the ground.

Start by layering in the back body position. Starting with the back most person saves you time on masking.

Start by layering in the back body position. Starting with the back most person saves you time on masking.

 
 
Now add the next in line! (See below for details on how I planned the positions)

Now add the next in line! (See below for details on how I planned the positions)

Finally, add the front person and create new shading where needed. Clean up the background and you're done!

Finally, add the front person and create new shading where needed. Clean up the background and you're done!

 
 

Preproduction

I began this campaign by mood boarding different styles with the objective of making these lingerie styles feel elevated and expensive.

Here's an insight into the preproduction of this photoshoot.

 
Mood board for product images

Mood board for product images

Google sheets is really helpful for scheduling out a photoshoot. The day went from 7a–5p... all the yellow is hair and makeup time!

Google sheets is really helpful for scheduling out a photoshoot. The day went from 7a–5p... all the yellow is hair and makeup time!

Inspiration for group image

Inspiration for group image

This one may seem goofy, but it was integral to being able to piece the composite together in post

This one may seem goofy, but it was integral to being able to piece the composite together in post