Experience
Sr. Marketing Manager
AUG. 2022 – PRESENT: YANDY.COM
Formulates and presents comprehensive seasonal content strategies and creative concepts to Yandy leadership and PLBY’s key stakeholders.
Leverages brand history and research findings into comprehensive campaign strategies: concept, positioning, persona, and look, to develop and publish content that elevates and modernizes the Yandy brand and demonstrates its value.
Directly manages Social Media team and Copywriter and works collaboratively with cross department teams (e-commerce, paid social media) on campaign execution to ensure a cohesive customer experience and brand positioning across all channels and marketing touch-points.
Leverages social media channels to combine creative storytelling, product education, and business narratives resulting in increased customer engagement.
Manages the Marketing calendar and go-to-market schedule to ensure strategies are met across channels for product launches, marketing campaigns, and on-site activations based on past performance.
Guides the internal creative services team at PLBY to establish processes and procedures for Yandy’s on-location editorial photoshoots; manages contracted photo crew consisting of models, photographers, digi tech, stylists, hair and makeup artists for in-house on-model product photography.
Art Director
AUG. 2019 – AUG. 2022 YANDY.COM
The following duties were additionally preformed under the title of ‘Lead Designer’ from August 2019 to August 2021.
Executed editorial photography in support of the Merchandising and Marketing strategy and initiatives – ie: Brand elevation, cross-selling, regular price selling and newness.
Ideated and implemented a visual merchandising strategy across Yandy’s categories and collections with a focus on conversion rates to support the merchandising strategies and drive brand messaging.
Worked with developer team members to create new cart up-sell opportunities which led to a $10 AOV increase.
Managed in-house and contracted photoshoot crew consisting of models, photographers, stylists, hair and makeup artists for bi-monthly photoshoots for both editorial and product photoshoots.
Oversaw a $390k photography budget covering editorial and e-commerce shoots. Reduced campaign and editorial shoot costs while improving workflow and brand aesthetic.
Acted as a liaison and improved communications between Merchandising and Marketing teams to increase creative asset output and reduce turnaround time for seasonal campaign production.
Developed and grew the Yandy Brand Book after Yandy’s purchase by parent company Playboy (PLBY Group) in 2020 in preparation for a rebrand in 2022.
Directly managed and mentored a design team consisting of 3 or more team members; closely collaborated with in-house photographer, copywriter, email manager, social media manager, and digital ad agencies on campaign production.
Designed and led design team to create digital and print assets across multiple channels, including: emails, webpage wireframes and layouts, exclusive collection logos, campaign assets, on-site assets, digital ads, social media assets, large format printing for events and more.
Developed seasonal marketing calendar for project management and campaign decks as a central point of knowledge to drive newness and merchandising strategies across all channels, including: photography and creative, website homepage, digital ads, organic social media and influencer strategies.
Photo Editor & Stylist (E-commerce)
MAY 2017 – AUG. 2019: YANDY.COM
Styled 60-80 looks per day for on-model in-house photoshoots and online product photography. Created mood boards, shoot schedules and other pre-shoot materials.
Created production processes to lower production costs by 20% while maintaining quality.
Worked with Merchandising team to accurately represent the collection of products and brand online.
Selected and retouched on-model PDP photography to ensure images were appropriate for E-Commerce use and maintained aesthetic, quality, and consistency.
Communicated with Buying team about product issues such as color correcting, item descriptions, and reshoots.
Handled photo assets within Yandy’s proprietary software to ensure all products went live at a specific time and that the proper photos were chosen per style.
Designed customer facing catalogs and other printed materials, and assisted the design team with the overflow of day to day projects.
Graphic Designer (Contract)
JULY 2016 – MAY 2017: THE FAMILY VIBE for SPIRITUAL GANGSTER
Designed and produced high quality, on brand email marketing for Spiritual Gangster — a client of TFV.
Upheld brand standards across all creative deliverables, including: public relations materials, apparel graphics, and seasonal wholesale catalogs ranging from 24 page digital line sheets to 120 page printed books.
Developed efficiencies in catalog production to increase output for client.
Assisted in logo design and brand discovery for additional clients.
Graphic Designer
FEB. 2015 – JAN. 2017: KALEIDOSCOPE JUICE
Managed the Kaleidoscope Juice brand and creative during the growth from 2 to 4 brick and mortar locations, including: menus, packaging, gift cards, website design and management, window displays, and email marketing.
Directed the implementation of online ordering which added a revenue stream and increased awareness for the brand.
Graphic Designer
JULY 2014 – FEB. 2015: SPLINTER CREATIVE
Developed design deliverables that were on-brand and accurately capture the client’s messaging and story, including: large format graphics, poster design, and advertisements for print and digital ads.
Designed and managed of WordPress websites for clients.
Email marketing design and management, responsive web design and responsive HTML email templates.
Web and Graphic Designer
MARCH 2013 – JULY 2014: MOBISQUAD
Designed logos, social media marketing, and websites for small to medium sized businesses using CMS platforms.
Photographed client locations and products for use on social media and websites.
Led brainstorming sessions with teams of 5-8 to strategize and ideate for large scale branding and marketing projects for clients.
Created processes for other designers and account managers to improve efficiencies.
Graphic Artist
SEPT 2011 – MARCH 2013: CILENTO (LIFETOUCH)
Edited and retouched client photography sessions.
Ensured that client orders were processed and completed according to studio standards in a timely fashion.
Designed marketing pieces for printed advertisements.
Created original artwork for photo albums and products for clients.
Magazine & Layout Designer (Contract)
NOV. 2011 – NOV. 2012: THE NATIONAL HORSEMAN
Designed and produced high quality magazine layouts for printed advertising, editorial layouts, and typeset stories for 13 printed magazines ranging from 12 pages to 260 pages.
About Me
Julianna Spriggs (formerly Frushour) is a Marketing Manager who directs creative editorial campaigns and produces on-model product photoshoots. She manages marketing campaigns through full-life cycle; leads teams in orchestrating content, narrative, and creative in an e-commerce environment.
Special aptitude for project management and an in depth understanding of apparel merchandising.
Successful in devising and applying innovative ideas to streamline marketing and creative productions. Decisive leader who guides diverse teams to always meet business needs. Proven record of success in seeing digital design tasks and e-commerce and editorial photography from start to finish.
Education
Bowling Green State University / Bowling Green, Ohio
Bachelor of Fine Arts in Graphic Design
Graduation Date: May 2008
Skills
Advertising
Apparel Design (CAD illustration)
Branding and Logos
Campaign Strategy
Catalog Design
Copy Writing
Creative Direction
Graphic Design
Illustration
Logo Design
Marketing
On-set Direction
Photography (directing and editing)
Print Design
Project Management
Retouching (product and editorial)
Set Building and Styling
Styling (fashion)
UX Design
Familiarity
Figma
Adobe Creative Suite
Printing Processes (CMYK, PMS, Large Format, Vinyl)
G Suite
Slack
Trello, Basecamp
BlueCore, Klayvio, MailChimp
Squarespace, Shopify