Building brands through strategy, creative, and customer experiences that scale.

EXPERIENCE

The Joint Chiropractic
Sr. Creative Manager (Acting Creative Director)
Jan 2023 – Present

Lead brand strategy, creative direction, and customer experience for a national wellness brand spanning more than 950 franchise locations, overseeing digital, mobile, in-clinic, franchise, and partner marketing experiences.

  • Lead integrated brand strategy and creative execution across paid media, web, mobile, CRM, partnerships, in-clinic experiences, franchise marketing, and executive communications.

  • Conceived and launched Life Unpaused, a national brand platform that repositioned The Joint from pain relief to everyday movement and wellness through audience research, customer insights, and strategic storytelling.

  • Direct digital customer experience across TheJoint.com, clinic location pages, landing pages, and the mobile app, partnering with product, analytics, development, and marketing teams to improve UX, SEO, storytelling, and conversion. Redesigned clinic location pages resulting in a 2% increase in on-page lead conversion.

  • Lead creative strategy supporting approximately $4M in annual paid media investment, partnering closely with analytics and media teams to improve campaign performance through audience insights, creative testing, and iterative optimization.

  • Direct the strategy and evolution of The Joint’s franchise ecommerce fulfillment platform, partnering with merchandising, fulfillment, operations, and technology teams to improve product assortment, customer experience, brand governance, and self-service marketing resources for 950+ franchise locations.

  • Built scalable creative operations including brand governance, creative workflows, digital asset management, and self-service systems that increased organizational efficiency while protecting brand consistency.

  • Lead and develop an internal creative team consisting of an Associate Art Director and Creative Manager, while managing strategic partnerships with a B2B ecommerce fulfillment provider, national advertising agencies, paid media creative partners, and production vendors.

  • Oversee $650K annual creative budget, 1–2 national video/photo productions annually, and creative execution for biannual franchise conferences, environmental graphics, executive presentations, and franchise-facing experiences.

Yandy / PLBY Group
Sr. Marketing Manager
Aug 2022–Jan 2023

Led brand strategy and integrated marketing for a high-growth direct-to-consumer ecommerce business.

  • Developed seasonal brand strategy, campaign positioning, and go-to-market plans aligning ecommerce, merchandising, paid media, social, email, and content around shared business objectives.

  • Managed integrated marketing calendars and cross-functional product launches across owned and paid channels.

  • Led a multidisciplinary team consisting of a Social Media Manager, Copywriter, two Designers, and freelance production teams, delivering cohesive customer experiences across ecommerce, email, paid media, and social.

  • Presented marketing strategy, campaign concepts, and brand recommendations to executive leadership and PLBY stakeholders.

  • Managed external photographers, stylists, models, and production partners supporting editorial and ecommerce content creation.

Yandy
Art Director | Aug 2021–Aug 2022
Lead Designer | Aug 2019–Aug 2021

Directed creative strategy across ecommerce, merchandising, campaigns, editorial, photography, and digital customer experiences during a period of rapid company growth.

  • Led and mentored a multidisciplinary creative team producing campaigns across ecommerce, email, paid media, social, print, and digital experiences.

  • Directed 15+ editorial and ecommerce photo productions annually, overseeing creative development, production planning, budgets, and final asset delivery.

  • Partnered with merchandising, ecommerce, and marketing teams to improve product discovery and customer experience through visual merchandising strategies that increased average order value by $10.

  • Managed a $390K annual photography budget, improving production efficiency, workflows, and brand consistency.

  • Built scalable production processes supporting a high-volume direct-to-consumer creative organization.

Yandy
Photo Editor & Stylist
May 2017 – Aug 2019

  • Styled 60–80 looks per day for on-model photography; created mood boards, shot lists, and production plans.

  • Built production processes that reduced costs by 20% while maintaining quality.

Spiritual Gangster via The Family Vibe
Brand Designer
Jul 2016 – May 2017

  • Designed integrated marketing assets supporting ecommerce, wholesale, PR, apparel, and retail marketing while maintaining brand consistency across customer touchpoints.

Kaleidoscope Juice
Brand Designer
Feb 2015 – Jan 2017

  • Led brand and creative during expansion from two to four retail locations, including the launch of online ordering, creating a new digital revenue channel and supporting the company’s growth strategy.

EDUCATION

Bowling Green State University — Bowling Green, OH
Bachelor of Fine Arts, Graphic Design | May 2008

BRAND LEADERSHIP

  • Brand Strategy & Positioning

  • Customer Experience

  • Creative Direction

  • Integrated Marketing

  • Product Launches

DIGITAL & ECOMMERCE

  • DTC Marketing

  • Ecommerce & Merchandising

  • UX & Digital Experience

  • Conversion Optimization

  • Content Strategy

LEADERSHIP

  • Creative Operations

  • Brand Governance

  • Team Development

  • Agency Management

  • Budget & Vendor Management

TOOLS

Adobe Creative Suite • Figma • Shopify • Iterable • Canva • Brandfolder • Asana • Google Workspace