Experience
Sr. Creative Manager
The Joint Chiropractic | Jan 2023 – Present
Lead national brand creative and platform storytelling for a consumer wellness brand across a 950+ location franchise system, overseeing campaigns, digital platforms, content, and internal communications.
Conceived and led Life Unpaused, a national brand awareness platform designed to reposition The Joint around everyday life enablement; validated creative territories through qualitative research with current and prospective patients.
Authored RFPs and led agency selection for campaign production; partnered closely with production teams to deliver high-impact video and static assets.
Synthesized early performance and audience insights into executive-level reporting, enabling the CEO to secure National Franchise Advisory Board approval for increased awareness investment.
Supported expansion into high-impact national placements (CTV, premium video, high-impact display), increasing reach, memorability, and brand presence across key markets.
Currently leading development of a second installment of the brand awareness campaign to strengthen recognition, consistency, and long-term recall.
Own creative direction for The Joint’s mobile app, shaping UX and brand expression in partnership with product, clinic operations, marketing, and development teams.
Led the design refresh and SEO-informed overhaul of TheJoint.com, improving clarity, usability, and brand consistency in support of lead conversion.
Created and scaled The Joint blog as an owned content platform, defining templates, visual systems, and content standards to support education, trust, and long-term engagement.
Lead, mentor, and develop an internal creative team; establish workflows, standards, and feedback rhythms that improve quality, accountability, and cross-functional trust.
Built and operationalized creative systems and governance (intake, workflows, templates, DAM) to scale output while protecting brand integrity.
Own and manage an annual creative fulfillment budget, allocating resources across production, platforms, tooling, and vendor partnerships.
Serve as a trusted creative and strategic partner to executive leadership, translating insights, performance, and budget stewardship into recommendations that influence brand investment decisions.
Sr. Marketing Manager
Yandy / PLBY Group | Aug 2022 – Jan 2023
Formulated and presented seasonal content strategies and creative concepts to Yandy leadership and PLBY stakeholders.
Translated brand history and research into integrated campaign strategies spanning concept, positioning, persona, and visual direction.
Managed social media and copy teams; partnered cross-functionally with ecommerce and paid media to ensure cohesive storytelling across channels.
Owned marketing calendar and go-to-market execution for product launches, campaigns, and on-site activations.
Guided internal creative services teams and managed contracted photo crews for editorial and on-model product photography.
Art Director
Yandy | Aug 2019 – Aug 2022
(Previously Lead Designer, Aug 2019 – Aug 2021)
Acted as Creative Director across all Yandy brand assets, site experiences, video, and editorial photography during the company’s highest period of growth.
Led and mentored a team of designers producing digital and print assets across email, site, campaigns, paid media, and social.
Developed marketing calendars and campaign decks aligned to business objectives.
Led visual merchandising strategy across categories and collections, including cart upsell initiatives that increased AOV by $10.
Oversaw a $390K photography budget, improving efficiency, workflow, and brand consistency.
Managed in-house and contracted crews for bi-monthly editorial and ecommerce photoshoots.
Photo Editor & Stylist
Yandy | May 2017 – Aug 2019
Styled 60–80 looks per day for on-model photography; created mood boards, shot lists, and production plans.
Built production processes that reduced costs by 20% while maintaining quality.
Graphic Designer
The Family Vibe – Spiritual Gangster | Jul 2016 – May 2017
Designed and produced on-brand email marketing and wholesale catalogs.
Maintained brand standards across PR materials, apparel graphics, and seasonal catalogs (24–120 pages).
Graphic Designer
Kaleidoscope Juice | Feb 2015 – Jan 2017
Managed brand and creative during expansion from 2 to 4 retail locations.
Directed implementation of online ordering, creating a new revenue stream.
Early Career (Condensed)
Graphic Designer — Splinter Creative (2014–2015)
Graphic & Web Designer — MobiSquad (2013–2014)
Graphic Artist — Cilento (Lifetouch) (2011–2013)
Magazine & Layout Designer — The National Horsemen (2011–2012)
About Me
I’m a brand and creative leader with experience spanning consumer wellness and ecommerce, focused on building clear, compelling storytelling that connects product, people, and business goals.
My work centers on translating strategy into creative systems and narratives across campaigns, digital platforms, and content. I’ve led teams, platforms, and large-scale brand initiatives, partnering closely with leadership to balance craft and clarity, emotion and performance, and brand building with real commercial impact.
I’m most energized by work that brings structure to creativity and creates consistency at scale, while still leaving room for strong ideas to stand out.
Education
Bowling Green State University — Bowling Green, OH
Bachelor of Fine Arts, Graphic Design | May 2008
CORE LEADERSHIP & STRATEGY
Brand & Creative Strategy
Product Storytelling
Integrated Campaigns
Creative Operations
Team Leadership & Development
Executive Partnership
Budget & Vendor Management
CREATIVE & DIGITAL EXPERTISE
Creative Direction
Ecommerce & Visual Merchandising
UX & Digital Experience Design
Content Platforms (Web, App, Blog)
Photography & Video Direction
Brand Systems & Guidelines
TOOLS & PLATFORMS
Adobe Creative Suite
Figma
Canva & Adobe Express (Brand-Safe Templates)
Shopify
Squarespace
Iterable
Mailchimp
Asana
Slack
G Suite
Printing Processes (CMYK, PMS, Large Format)