CREATIVE DIRECTION | Yandy's Exclusive Swim Collection
Campaign strategy, execution, and creative direction for Yandy’s private label swimwear capsules. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.
Overview
Instagram Story Series
Emails
CREATIVE DIRECTION | Playboy X Yandy's "The Speakeasy" Campaign
Campaign strategy, execution, and art direction for Playboy X Yandy’s Speakeasy campaign. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.
Overview
Email Campaigns
The launch email for this campaign saw the highest click-through-rate at 1.53% and the second highest conversion rate at 1.03% during the week of the launch.
Look Book Experience
The look book contributed a 31% sell-through within the first month of the campaign.
To see the Countdown Experience, click on the previous post below.
CREATIVE DIRECTION | Yandy's "The Pink Room" Campaign
Campaign strategy, execution, and art direction for Yandy’s “The Pink Room” campaign during the Valentine’s Day season. Included stills and motion for email, social media, event activations & yandy.com categories and gift guides.
Overview
Email Campaigns
This seasonal campaign saw a YoY increase in it’s email channel of 11.24%.
Package Insert
Over $71k net. revenue with an AOV of $100+.
ART DIRECTION | YANDY'S So Fresh and So Spring Campaign
Provided photographic art direction for Yandy’s “So Fresh and So Spring” campaign. Included both stills and motion for email, social media, and yandy.com.
Photographer: Brittany Gentile
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
Lookbook
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: GIRL CRUSH
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: SUGAR FEMME
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: CLASSIC GLAM
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: BAD B*TCH
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | “Once Upon a Time” BRA LINE BY YANDY
Provided photographic art direction for Yandy’s “Once Upon A Time” bra collection campaign. Included both stills and motion for email, social media, and Yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | “Girl on Fire” Festival Collection BY YANDY
Provided photographic art direction for Yandy’s Burning Man inspired “Girl on Fire” festival campaign campaign. Included both stills and motion for email, social media & yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Lizzie Rose
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn & Cristina Jaramillo
ART DIRECTION | “Stay Cool, Girl” Bra line by Yandy
Provided art direction and design for Yandy’s “Stay Cool, Girl” bra collection campaign. Included both stills and motion for social media & Yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Michelle Herrick
Videographer: Brittany Gentile
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
