Julianna Spriggs
Creative Director

Julianna (Frushour) Spriggs - Art Director

Julianna Spriggs (formerly Frushour) is a Marketing Manager who directs creative editorial campaigns and produces on-model product photoshoots. She manages marketing campaigns through full-life cycle; leads teams in orchestrating content, narrative, and creative in an e-commerce environments.

CREATIVE DIRECTION | Playboy X Yandy's "Choose Your Sexy" Campaign

 

Campaign strategy, execution, and creative direction for Playboy X Yandy Choose Your Sexy campaign. Directed a photography team, copy writer, and in-house team of designers in the creation and production of campaign content for email, social media, print, on-site experiences, and collection and look book page for yandy.com contributing to a 25% sell-through rate in the first month.

Additionally, assisted the V.P of Merchandising in the ideation of private label accessories.

Overview

 
 

Private Label Accessories

Worked with merchandising and vendors on the creation of two private label accessories in two color-ways.

 

Instagram Stories

Directed creative content for 6 days of countdown leading to email acquisition and the Madlibs experience.

 
 
 

Influencer Gifting

Directed the creation of printed madlibs for influencer gifting packages.

 

Lookbook and Collection Page

 

Email

 
 
 
Creative Direction, Design, Email Marketing, Experience Design, Art DirectionJulianna Frushour