EXPERIENCE DESIGN | Yandy's "Choose Your Sexy" Madlibs
Ideated, directed copy writing, designed and assisted in front-end coding the Playboy X Yandy Choose Your Sexy experience on yandy.com; including a countdown page to drive email collection, lookbook, and Madlibs game.
This experience contributed to a 25% sell-though rate within the first month of the collections release.
Countdown Page
Madlib Detail
Collaborated with product development team and copy writing to build out functionality and create 5 unique stories for the user to choose from.