EXPERIENCE DESIGN | YANDY'S D.I.Y. COSTUME SHOP

Worked with photography, product development and merchandising teams to design and art direct Yandy’s D.I.Y. Costume Shop which increased sales of accessories during the Halloween season for the 2 years it ran before changing platforms. As well as led the creative team in marketing the experience.

Additionally, the new creative direction for 2020 increased revenue year over year in the email marketing channel by 23%.