CREATIVE DIRECTION | Yandy's "The Pink Room" Campaign

Campaign strategy, execution, and art direction for Yandy’s “The Pink Room” campaign during the Valentine’s Day season. Included stills and motion for email, social media, event activations & yandy.com categories and gift guides.

Overview

Email Campaigns

This seasonal campaign saw a YoY increase in it’s email channel of 11.24%.

Package Insert

Over $71k net. revenue with an AOV of $100+.