Julianna Spriggs
Creative Director

Julianna (Frushour) Spriggs — Brand & Creative Leader

Brand & Creative Leader
Building clear, performance-minded storytelling across campaigns, platforms, and digital experiences.

Brand Platform | Life Unpaused – National Awareness Campaign

 

National brand platform designed to reposition The Joint Chiropractic around everyday life enablement through emotionally resonant storytelling.

Life Unpaused was developed as a national brand awareness platform to evolve how The Joint shows up in culture. The work focused on shifting perception from episodic pain relief to enabling everyday moments of movement, presence, and life lived without interruption.

I led the creative development end-to-end, from concept exploration and message testing through agency selection, production, and executive-level performance synthesis.

 
 
 
 

My Role

  • Brand platform ideation and creative direction

  • Concept testing with current and prospective patients

  • RFP development and production agency selection

  • Creative partnership through video and static production

  • Executive reporting and performance synthesis

 
Creative Direction, Video DirectionJulianna Frushour