ART DIRECTION | Yandy Evergreen Editorials
Creative Direction & Styling: Julianna Frushour
Styling Assist: Design D’Amore
Photographer: Sandy Goldstein
Hair and Makeup: Allison Pynn
CREATIVE DIRECTION | Yandy's Exclusive Swim Collection
Campaign strategy, execution, and creative direction for Yandy’s private label swimwear capsules. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.
Overview
Instagram Story Series
Emails
CREATIVE DIRECTION | Playboy X Yandy's Swimwear Campaign
Campaign strategy, execution, and creative direction for Playboy X Yandy’s swimwear capsule. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.
Overview
Lookbook
Organic Social
CREATIVE DIRECTION | Playboy X Yandy's "Choose Your Sexy" Campaign
Campaign strategy, execution, and creative direction for Playboy X Yandy Choose Your Sexy campaign. Directed a photography team, copy writer, and in-house team of designers in the creation and production of campaign content for email, social media, print, on-site experiences, and collection and look book page for yandy.com contributing to a 25% sell-through rate in the first month.
Additionally, assisted the V.P of Merchandising in the ideation of private label accessories.
Overview
Private Label Accessories
Worked with merchandising and vendors on the creation of two private label accessories in two color-ways.
Instagram Stories
Directed creative content for 6 days of countdown leading to email acquisition and the Madlibs experience.
Influencer Gifting
Directed the creation of printed madlibs for influencer gifting packages.
Lookbook and Collection Page
EXPERIENCE DESIGN | Yandy's "Choose Your Sexy" Madlibs
Ideated, directed copy writing, designed and assisted in front-end coding the Playboy X Yandy Choose Your Sexy experience on yandy.com; including a countdown page to drive email collection, lookbook, and Madlibs game.
This experience contributed to a 25% sell-though rate within the first month of the collections release.
Countdown Page
Madlib Detail
Collaborated with product development team and copy writing to build out functionality and create 5 unique stories for the user to choose from.
EXPERIENCE design | Playboy X Yandy's "The Speakeasy"
Ideated, directed photography, designed and front-end coded the Playboy X Yandy Speakeasy experience on yandy.com; including a countdown page to drive email collection, a custom look book, and custom product landing page.
This experience contributed to a 31% sell-though rate within the first month of the collections release.
Countdown Page
Lookbook
View the next post for the look book and the rest of the Playboy X Yandy Speakeasy creative direction.
CREATIVE DIRECTION | Playboy X Yandy's "The Speakeasy" Campaign
Campaign strategy, execution, and art direction for Playboy X Yandy’s Speakeasy campaign. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.
Overview
Email Campaigns
The launch email for this campaign saw the highest click-through-rate at 1.53% and the second highest conversion rate at 1.03% during the week of the launch.
Look Book Experience
The look book contributed a 31% sell-through within the first month of the campaign.
To see the Countdown Experience, click on the previous post below.
ART DIRECTION | YANDY'S So Fresh and So Spring Campaign
Provided photographic art direction for Yandy’s “So Fresh and So Spring” campaign. Included both stills and motion for email, social media, and yandy.com.
Photographer: Brittany Gentile
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
Lookbook
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: GIRL CRUSH
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: SUGAR FEMME
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: CLASSIC GLAM
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | YANDY’s VALENTINE'S DAY Personas: BAD B*TCH
Provided photographic art direction for Yandy’s Valentine’s Day personas campaign. Included both stills and motion for email, social media, and yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
LOOKBOOK | IN THE NIGHT SHE'S DANCING
Creative Direction: Julianna Frushour
Photographer: Michelle Herrick
Hair and Makeup: Allison Pynn
ART DIRECTION | “Once Upon a Time” BRA LINE BY YANDY
Provided photographic art direction for Yandy’s “Once Upon A Time” bra collection campaign. Included both stills and motion for email, social media, and Yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Sandy Goldstein
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
ART DIRECTION | “Girl on Fire” Festival Collection BY YANDY
Provided photographic art direction for Yandy’s Burning Man inspired “Girl on Fire” festival campaign campaign. Included both stills and motion for email, social media & yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Lizzie Rose
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn & Cristina Jaramillo
ART DIRECTION | “Stay Cool, Girl” Bra line by Yandy
Provided art direction and design for Yandy’s “Stay Cool, Girl” bra collection campaign. Included both stills and motion for social media & Yandy.com.
Styling + Set Design: Julianna Frushour
Photographer: Michelle Herrick
Videographer: Brittany Gentile
Editing and Retouching: Julianna Frushour
Hair and Makeup: Allison Pynn
