CREATIVE DIRECTION | Yandy's Exclusive Swim Collection
Campaign strategy, execution, and creative direction for Yandy’s private label swimwear capsules. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.
Overview
Instagram Story Series
Emails
CREATIVE DIRECTION | Playboy X Yandy's Swimwear Campaign
Campaign strategy, execution, and creative direction for Playboy X Yandy’s swimwear capsule. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.
Overview
Lookbook
Organic Social
CREATIVE DIRECTION | Playboy X Yandy's "Choose Your Sexy" Campaign
Campaign strategy, execution, and creative direction for Playboy X Yandy Choose Your Sexy campaign. Directed a photography team, copy writer, and in-house team of designers in the creation and production of campaign content for email, social media, print, on-site experiences, and collection and look book page for yandy.com contributing to a 25% sell-through rate in the first month.
Additionally, assisted the V.P of Merchandising in the ideation of private label accessories.
Overview
Private Label Accessories
Worked with merchandising and vendors on the creation of two private label accessories in two color-ways.
Instagram Stories
Directed creative content for 6 days of countdown leading to email acquisition and the Madlibs experience.
Influencer Gifting
Directed the creation of printed madlibs for influencer gifting packages.
Lookbook and Collection Page
EXPERIENCE DESIGN | Yandy's "Choose Your Sexy" Madlibs
Ideated, directed copy writing, designed and assisted in front-end coding the Playboy X Yandy Choose Your Sexy experience on yandy.com; including a countdown page to drive email collection, lookbook, and Madlibs game.
This experience contributed to a 25% sell-though rate within the first month of the collections release.
Countdown Page
Madlib Detail
Collaborated with product development team and copy writing to build out functionality and create 5 unique stories for the user to choose from.
CREATIVE DIRECTION | Playboy X Yandy's "The Speakeasy" Campaign
Campaign strategy, execution, and art direction for Playboy X Yandy’s Speakeasy campaign. Directed a photography team and in-house designers in the creation and production of stills and motion for email, social media, and collection and look book page for yandy.com.
Overview
Email Campaigns
The launch email for this campaign saw the highest click-through-rate at 1.53% and the second highest conversion rate at 1.03% during the week of the launch.
Look Book Experience
The look book contributed a 31% sell-through within the first month of the campaign.
To see the Countdown Experience, click on the previous post below.
EXPERIENCE DESIGN | YANDY'S D.I.Y. COSTUME SHOP
Worked with photography, product development and merchandising teams to design and art direct Yandy’s D.I.Y. Costume Shop which increased sales of accessories during the Halloween season for the 2 years it ran before changing platforms. As well as led the creative team in marketing the experience.
Additionally, the new creative direction for 2020 increased revenue year over year in the email marketing channel by 23%.
Landing Page
Individual D.I.Y Category Experience
Marketing Elements
Launch email
Instagram story series
Prototype
Desktop experience
Mobile experience
CREATIVE DIRECTION | Yandy's "The Pink Room" Campaign
Campaign strategy, execution, and art direction for Yandy’s “The Pink Room” campaign during the Valentine’s Day season. Included stills and motion for email, social media, event activations & yandy.com categories and gift guides.
Overview
Email Campaigns
This seasonal campaign saw a YoY increase in it’s email channel of 11.24%.
Package Insert
Over $71k net. revenue with an AOV of $100+.
